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Apr 10 2019

Customer Intelligence, SAS, marketing campaign management software.

#Marketing #campaign #management #software


Customer Intelligence, SAS, marketing campaign management software., NEF6.COM

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Customer Intelligence

SAS is a Leader in The Forrester Wave ™ : Real-Time Interaction Management, Q2 2017.

Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.

Marketing campaign management software

Marketing campaign management software

Marketing campaign management software

Marketing campaign management software

Analytical Marketing

Smart marketing strategies powered by predictive analytics and machine learning.

Implement more sophisticated analytics – such as machine learning – to gain insights from data, understand customer preferences and drive marketing ROI. Identify, track, serve and retain customers, even when they’re on multiple devices. Manage marketing programs from start to finish. With SAS ® , you can:

  • Boost customer loyalty. Understanding who your prospects and customers are means you can better meet their needs, leading to higher levels of satisfaction. And satisfied customers are loyal customers.
  • Streamline marketing efforts. By working more efficiently, you can minimize costs and maximize resources to drive growth and profitability.
  • Stay competitive. Developing new and unique value for customers helps you differentiate your customer experiences – and establish an edge over the competition.

  • Optimized marketing campaigns and offers. Analytics helps you maximize revenue and meet business goals, while taking into account budgetary, channel, contact policy and legal constraints.
  • Analytics combined with business logic and contact strategies. The more insight you have, the easier it is to deliver real-time recommendations and decisions to customer channels such as websites, mobile devices, call centers, financial services branches, point of sale locations and ATMs.
  • Guided analytical processes. Stay informed on what actions to take with self-learning marketing algorithms and machine learning. Our technology gets smarter as it runs, driving more value to your customers and your organization.

Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:

Marketing campaign management software

Customer Journey Optimization

Map out the ideal journey to engage and delight your customers.

Understand where your customers are in the customer journey, and optimize each interaction to boost its success. Reach out at the right time, and with the right frequency. With advanced, integrated analytical capabilities from SAS, you can drive longevity, loyalty and growth. You can also:

  • Know your customers better than ever. Identify their buying habits, lifestyles and preferences. Understand social network relationships and how they influence purchase behavior and loyalty. And dynamically use what you learn to form a single, robust view of each customer.
  • Anticipate your customer’s next move. Predict future buying behaviors, and take advantage of opportunities to enhance the customer experience.
  • Optimize your channels while maximizing ROI. Increase marketing ROI by determining the best offers for individual customers and by providing analysis of the most effective way to allocate marketing budget while accounting for business constraints.

  • True integrated marketing. Collect customer-level interaction data off customer touch points to understand contact and response history, making it easier to build relevant offers and marketing programs.

  • Built-in data management. Data integration and data quality help prepare data for analyzing, predicting and making well-informed business decisions.

  • Advanced analytics and measurement techniques. Predict and forecast what the most optimal customer interaction will be, and then make decisions based on what you’ve learned.
  • Ready to take the next step toward engaging with your customers? We offer a variety of different technology, deployment and financing options to fit your needs. For pricing and ordering information:


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